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BPO & IT Enabled Services (ITES)

 

The ITES & BPO industry, is expected to grow by 57% to touch $3.6 bn

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The BPO & IT Enabled Services industry has grown phenomenally and has now become a very important part of the export-oriented IT software and services environment.


IT-Enabled Services (ITES) & Business Process Outsourcing (BPO) as it is better known holds tremendous potential for India. Though ITES in India has become almost synonymous with call centers in public perception, it encompasses much more. The term ITES can be defined as outsourcing of such processes that can be enabled with information technology and covers areas as diverse as finance, HR (human resource), administration, healthcare, telecommunication, manufacturing etc.

ITES/BPO service includes a scenario wherein one company hands over part of its work to another company, making it responsible for the design and implementation of the business process through the telecom and Internet medium under strict guidelines regarding requirements and specifications from the outsourcing company. Till 1994, the Indian telecom sector was under direct governmental control and the state owned units enjoyed a monopoly in the market. In 1994, the government announced a policy under which the sector was liberalized and private participation was encouraged. With New Telecom Policy announced in 1999 and introduction of IP telephony ended the state monopoly on international calling facilities. This brought about a drastic reduction and this heralded the golden era for the ITES/BPO industry.

One of the first outsourced services was medical transcription, but outsourcing of business processes like data processing, billing, and customer support began towards the end of the 1990s when MNCs established wholly owned subsidiaries which catered to the process off-shoring requirements of their parent companies.

The ITES or BPO industry is a young and nascent sector in India and has been in existence for a little more than five years. Despite its recent arrival on the Indian scene, the industry has grown phenomenally and has now become a very important part of the export-oriented IT software and services environment. Today, Indian companies are offering a variety of outsourced services ranging from customer care, transcription, billing services and database marketing, to Web sales/marketing, accounting, tax processing, transaction document management, telesales / telemarketing, HR hiring and biotech research.

The ITES/BPO industry, which contributes 25% to the total IT Software and Service exports from India, witnessed a growth of 53.3% to reach US$ 2.3 bn in financial year 2003. According to Nasscom, the industry is expected to grow by around 57% to touch US$ 3.6 bn. in the current fiscal. Going by the long-term projection of Nasscom, the industry is estimated to touch a size of US$ 21-24 bn by 2008. This would imply an estimated compound annual growth rate of 58%, making it one of the fastest growing sectors in India. Looking at the success of India's IT/software industry, the central government identified ITES/BPO as a key contributor to economic growth prioritized the attraction of FDI in this segment by establishing 'Software Technology Parks' and 'Export Enterprise Zones'.

In the last financial year, ITES/BPO companies were the largest recruiters in the IT/ITES sector, adding about 70,000 jobs. Nasscom estimates that the sector would add roughly about 300,000 people every year and would be employing 2 million people by 2008.


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