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BPO - Research & Analysis Solutions

 

India ranks higher in areas of qualifications, turnaround & quality

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BPO - Research & Analysis Solutions
 
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Comparing India with other Business Process Outsourcing (BPO) Destinations (Why India?) - Indian companies have unique capabilities and systems to set, measure & monitor quality targets.


The abundant skilled manpower has made India a target destination for multinationals to back end their operations in India. India ranks high in areas such as qualifications, capabilities, quality of work, linguistic capabilities and work ethics, and thus is ahead of competitors such as China, Philippines, Ireland, Australia, Canada etc. Indian companies have unique capabilities and systems to set, measure and monitor quality targets.

In specific BPO categories, Indian centers have achieved higher productivity levels-for example, the number of transactions per hour for back office processing, than their Western counterparts. Also, India is able to offer a 24x7 service and reduction in turnaround times by leveraging time zone differences. India's unique geographic positioning makes this possible. Many state governments in India are offering incentives and infrastructure to set up IT enabled services.

About 100,000 engineers graduate from India every year. Many of these engineers are employed with call centers for troubleshooting and providing technical support at salaries that are dramatically lower compared to the pay scales in the US. The average monthly salary in India is $400-700 compared to $2,700-2,800 in the US.

BPO Segments India China Russia Canada Ireland
Government Support High Low Low Medium High
Labor Pool High Low Low Medium Low
Infrastructure Medium Medium Low High High
Educational System High High High High High
Cost Advantage High High High Medium Low
Quality High Low Low High High
Cultural Compatibility Medium Low Low High High
Time/distance Advantage High High Medium Low Low
English Proficiency High Low Low High High
High High   Medium Medium   Low Low
Source : neoIT
 

China - Advantages & Disadvantages


In the outsourcing field, China is the biggest challenge in the future and the largest threat to India. With the largest population and fastest economic growth, China has at least two strengths in the global outsourcing market: manufacturing and IT.

The main advantages of China are as follows:
   
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Lower Manpower costs: The Chinese workers cost about 15 percent less than equally qualified Indians.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Japan Advantage: China is likely to grow through the Japanese outsourcing route. The advantages that China has are Japan's proximity to China, similarity of the languages. India currently offers almost no BPO services in Japan.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Extremely low cost real estate and power: These costs are lower than in India. This can be a very attractive to the US companies, which are looking for cost cutting due to the downturn.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Proactive Govt.: The govt. is very friendly to this sector and has taken the following steps.
 
  1. English teaching and other skill sets: Over $5.4 billion was invested in nine universities in China to promote English language and other skill sets.
  2. Increasing telecom density and PC penetration: China scores over India in these aspects and intends to further increase the gap.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Leveraging on the manufacturing image: Western manufacturing companies have found that outsourcing their manufacturing function to China for their companies' global operation can be profitable and also of good quality.
   
The main disadvantages of China are as follows:
   
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Lack of a good Quality record in Software: India has a better image as a quality supplier mostly due to its track record of better quality software than China.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Low English speaking population: This is the biggest drawback of China. It has a very small proportion of the population speaking fluent English.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Less mature: The Indian business processes are much more mature. China has only recently entered into BPO. As such, despite lower billing rates, total project costs in China would turn out be higher because of the higher overheads incurred.
   
   

Philippines - Advantages & Disadvantages


In the Philippines the manpower costs are 60 to 80 percent lower as compared to UK and US. The average salary cost is around $700-800 per month in the BPO sector. The country has a shortage of manpower mainly due to the small population as compared to India. The manpower base for BPO is only 300,000. Right now the country is getting business from nearly 70 companies employing more than 12,000 people with revenues of US$ 250 million.

The main advantages of Philippines are as follows:
   
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Large scale technical training program: The govt. has initiated a no. of policies by which the skills can be provided to a larger population.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Improved telecom and office infrastructure: Philippines scores over India in this respect.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) 3rd largest English-speaking nation in the world: This is a very important advantage.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Well developed IT skill set: It is considered 2nd only to India due to performance in software.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Costs of technology workers: This is(which represents the biggest recurring costs for, say, a B2B site) is only around 16% to 25% in the Philippines to that of comparable workers from the United States.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Former American colony: As a former American colony, American culture and language is widely emulated here. These cultural and communications skills could prove to be so appealing to American firms that they would outweigh slightly higher labor costs in the Philippines.
   
The main disadvantages of Philippines are as follows:
   
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Low graduate turnout: Philippines has a low graduate turnout (only 400,000 per annum). This compares very unfavorably with India.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Not having a record of high quality: India has consistently delivered very high quality in Software and has built a very high reputation in it.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Political instability: The country has frequent elections which makes it difficult for companies to outsource as there is lack of uniformity of policies with changes in the Govt.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) No disaster recovery facilities or multi-location facilities: After the WTC bombing terrorism has become a very important issue for the US companies in particular and they want that the BPO providers should have multi location facilities which can be used in case of any terrorist attack.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Issue of scaling up: Philippines faces the important issues of scaling up. Issues like scaling up have stunted the growth of BPO activities being outsourced to Philippines. The largest call Centre in Philippines of AOL has only 800 people. The size of the Philippines BPO industry is only $100 million, whereas India's BPO industry is presently at $1.5 billion (2001-02).
   

Ireland - Advantages & Disadvantages


It was one of the front runners in the BPO and started much earlier than India. Thus it has built good brand equity in US. It has a very conducive regulatory framework and is known for excellent quality standards. The country that has strategically pursued developing outsourcing services market and is planning to invest heavily in telecom infrastructure ($5 billion over 10 years).

But it suffers from a very big disadvantage of a lack of a large human resource pool. It has nearly 500 companies employing more than 40,000 people. Also it compares very poorly with India and China in terms of Manpower costs. Ireland is actually the biggest exporter of software services in the world today. But there is currently a shortage of programmers in Ireland and companies are forced to outsource work to India.

The other countries, which have a share in the BPO sector, are given below. These countries are not serious competitors to India mostly due to the small population base.


Australia


It has a mature BPO industry with 4000 call centers employing 225,000 people with US$ 5.7 billion revenue. It has the advantage of large English speaking population with a favorable time zone.


Canada


Since only five per cent of total BPO business (by year 2005) from United States would be offshore amounting to US$7.5 billion, Canada and Eastern European States could put severe pressure on India on price front, besides being sought after for their near-shore capabilities by the US.


India - SWOT Analysis


Strengths Weaknesses (Challenges)
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Solid history in software development.
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) English proficiency
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Government Support
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Cost advantage
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Strong tertiary education
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Process quality focus
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Skilled workforce
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Expertise in new technologies
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Entrepreneurship
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Reasonable technical innovations
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Reverse brain drain
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Existing long term relationships
 
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Positioning & Brand management
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Infrastructure
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Cultural differences
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Sales & marketing
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Leverage expertise for higher-value education
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Business process experience
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Distance from US
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Fear/Uncertainty from Pakistan
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Legal system
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Poor globalization skills
 
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Creation of global brands
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) BPO & Call center offerings
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Expansion of existing relationships
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Chinese domestic & export market
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Leverage relationships in West to access APAC/Middle East markets
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Indian domestic-market growth
 
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Internal competition for resources
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Over-promise / Under-deliver
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Regional geopolitical uncertainty
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Rising labor costs
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Competition from other countries
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Sometime blinding nationalism
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Government blocking reform/deals
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Corruption/piracy/trust
Business Process Outsourcing (BPO) Services India | BPO Services | Business Process Management (BPM) Political & religious instability -war
 
 
 
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