Aug 22, 2014
Enterprise mobile apps are the order of the day. Businesses, all and sundry, have been leaning towards creating a mobile presence. The reason is simple enough – to reach out to a much wider customer base.
It would be an overstatement of sorts to say that the Internet audience is of-late more bent towards the mobile devices when it comes to accessing the Internet. The agenda is to be on the move while you are connected with your friends, or buying something from the web, and nothing tops highly intuitive and fully functional web apps when it comes to a wonderful user experience. This is why you have the biggest players out there consistently churning out enterprise mobile apps that adhere to this growing traction towards mobiles.
But all said and done, there is also an overwhelming inconsistency to the enterprise mobile apps are strategized and then developed. The app development professionals are yet to master the art of customer satisfaction – and you can pin it on the newness associated with this platform that is yet to sink in with the development individuals. Moreover, the demand for the mobile apps is increasing at a breakneck rate, so keeping up becomes an arduous job. In such a scenario, there is hardly any time for strategize and gauge what factors are decisive in capturing the users’ attention and leveraging the most out of it.
Keeping in loop the same, here are a few considerations to keep in mind before you take the plunge and invest in the development of enterprise mobile app:
- Know Your Target Audience
At the end of it all, it is your buyers who form the most important part of the value chain, and keeping them in sync is the single most aspect of app development. So, before you sit down and start curating an app, be clear in your head what they want.
To begin with, identify the band of folks who would be accessing your app. You can categorize them in terms of their demographics, age, gender, industry-wide interests, etc. Based on the same you will include the requisite information and what devices they use to access your app. at the same time, you need to determine if your app needs to be accessible offline.
- Don’t Flood the App With Information
Yes, app has to be a true representation of your business, but it doesn’t have to be a mirror image of your website. So, avoid the temptation of reproducing all the information that exists on your website on the mobile app you are created. The simplest reason for the same is that unlike the users of desktops and laptops, the mobile users are not all that keen to navigate across your website in depth. The smaller screen size compels them to use websites that offer information in a manner most crisp and straightforward, and that’s how your mobile app should be developed.
- User Interface that is User-Friendly
If you haven’t received the memo yet, user interface is the key to user experience. If your app is equipped with a poor user interface, it is likely to take a major hit on your prospects and prove to be a hindrance in your endeavor to expand your business. So, make sure that typing and swipes are facilitated on the app in the manner that user isn’t likely to make too many errors. Clean user interface is the key here.
- Keep Upgrading
Staying ahead of the curve is what powers you to capture the attention in a manner most formidable. So, keep launching updates on your mobile app so that it keeps reinventing itself and stays in-line or dictates new trends, consistently so.
In few years, mobiles will have their stamp all over the Internet. Thus, it’s time to put all the doubts and niggles aside, and adapt.