Jan 27, 2016
In recent years, it has been noticed that a vast number of retailers and businesses have started focusing more on mobile apps than the native web. Many companies are found to be chilling with the burgeoning usage of a smartphone with 3G and 4G data options and Wi-Fi access. Few of the America’s top retailers such as Amazon, Walmart, Target and Best Buy are gaining maximum profits through mobile traffic.
In a recent survey, it was found that 85.9 million prefer to shop online from mobile applications. Once the customer downloads an app, s/he will always be logged in. This will allow the brand to collect user-specific data such as repeated purchases, time duration of browsing, a preferred platform to share information, etc.
Chris Dixon, a general partner at Andreessen Horowitz, shared some interesting stats in a post last year:
This data is itself alarming! One can easily see the steep rise in the usage of mobile apps. Are you still not convinced?
Here are some of the ways businesses may harness the power of mobile applications.
Be Visible to Customers at All Times
The best thing about the mobile application is that it gives ample opportunities for companies to engage with their customers in real-time, by location. It also provides the complete information about the user.
Creates Strong Brand Image
A strong brand image is critical for every business these days. Nowadays people are constantly available on social media. Almost every app includes social sharing capabilities, allowing consumers to share anything with friends on social networks. This leads to build a good brand image in the mind of the customers which further lead to customer locality.
A brand that does not have a mobile app appears outdated and isolated from modern day trends. A lack of mobile app leaves a not-so-good impression about a brand on potential customers. This indirectly affects a brand’s current business performance and prospects.
Introducing new product/ services or schemes
Mobile apps help the businesses to introduce your products /services or any offers that you want to float. Whether you are selling bakery goods or a spa owner, you need to reach your customers frequently. Thus, having an application can help the owners to communicate with your target customers. For example, instead of calling a restaurant for a table, you can book it with less than five clicks on their platform via a mobile app.
Through push notifications, you’re getting even closer to a direct interaction, and can quickly remind customers about your products and services whenever it makes sense. This may also help the businesses to enter into some new markets to sell out the products and to announce your schemes or offers loudly.
Convenience Through On-the-go Services
A mobile application is one of the best way of replacing conventional business models. It has enhanced the user experience. With an app, customers can do everything from searching for suitable products to actually purchasing them. Anywhere, anytime availability of apps will help an enterprise to deliver products in a timely and effective manner. This brings sales to businesses and improves there profitability quotient.
Collect feedback about customer behavior
Obtaining feedback from about your customers behavior is crucial for your business growth. If you want to learn how frequently customers are using your products and services and what do they prefer to buy or anything related to customer information, a mobile app can be a simple method for collecting this sort of information. With a well-designed app, one can learn more about their customers. This data could be useful when you’re tailoring communications and potential offers to them.
May help to increase website traffic
If you have an application neatly connected to your website, and the app has over a thousand downloads, it can facilitate an increase in website traffic. Many times people are likely to discover your website to find more about an app. For example, Instagram is known for its amazing photo-editing mobile app. However, people usually search for it using Google and visit the website using a laptop or desktop computer.
These were the some significant benefits of mobile apps to any business organization. So, be the first in your neighborhood to offer a mobile app to your customers. Happy Apping!