Jan 20, 2016
The use of mobile devices for accessing the Internet has increased to an extent – that brands wanting to expand their web presence can’t afford to ignore a mobile optimized site. Most importantly, having a mobile-optimized site is crucial for ranking higher in the Google search results.
But, if you are marketing professional and facing difficulty in explaining the significance of having a mobile site to someone, you’ll certainly need some assistance. This article will help you learn about some of the biggest benefits of a mobile website.
1. Enhanced UX (User Experience)
We often get links in a text message or email by friends or known people, but as soon as we click on it via a mobile device, we are presented with a load of messy and unorganized content. Now just imagine what happens when your visitor tries opening any of your site links via their phone? Needless to say, they might decide not to re-visit your site on seeing unnecessary bloat.
Simply put, if a user can’t browse your site seamlessly using their mobile device, they will abandon your website. According to a recent report, it was concluded that “61 percent of users do not wait much longer and leaves a site that isn’t optimized for mobile.” But thanks to a mobile site, you can provide your clients with an optimal online experience.
2. Keep Users Engaged
As users are becoming increasingly impatient and need access to everything in a jiffy, a mobile site can help them seek any information on the go. In short, having a website optimized for mobile users will keep them engaged. Moreover, making it easier for visitors to navigate your web pages via any mobile device will help in converting those visitors into potential customers.
3. Faster Page Loading Speed
Speed is among the most important factors that can help a visitor stay or leave your site. In fact, study shows that “users abandon a website if it takes more than 3 seconds to load.” So, it is essential for you to improve the page load time of your site. But, a general website that is not optimized for mobile devices will run slowly than a mobile website.
4. Better SEO
It has become imperative to have a mobile-optimized site, just after the release of Google “mobile-friendly update”. Also, the search engine giant considers responsiveness of a site a great factor to boost SEO ranking. Put it simply, having a mobile website is most likely going to help you rank well in the SERPs (Search Engine Result Pages).
5. Helps Gain Competitive Advantage
Lastly, having a mobile website will give you an advantage over the competition. Well, there’s a possibility that some of your competitors might still be planning on creating a web solution to cater to mobile users’ needs. And so, a mobile site will help you stand ahead of those competitors, which eventually will assist in strengthening your market position.
So, if you are confused about explaining to your superiors or other users about how a mobile site will prove beneficial for them, just read out the points mentioned above. This will help them in making an appropriate decision.