Jul 18, 2016 0
A day after Thanksgiving Day comes Black Friday. Thus it is one of the busiest day for shopping, as this day is a holiday in many states. We have almost lived half of 2016 in a such a tech savvy space, where mobile phones are outnumbered by the toothbrushes owned ( Surprising! but true), and you haven’t planned your Black Friday or Cyber Monday moves yet!
Black Friday and Cyber Monday are the two biggest shopping carnivals of holiday season of November, thus this happens to be the best time to boost your online sales and form a loyal audience base. This year Black Friday will fall on 25 of November. So, are you ready with you business website to cater ruthless shopping freak customers who can give away anything to buy a particular shoe which will complete their Christmas look?
Now, I am a bit tired of speaking so much about eCommerce. So, this time, I will let numbers and reports do the talking. Mentioned below is the graph depicting the retail sales coming from Online sales, offline sales influenced by web and offline sales in $ billions. It can be seen that there is a considerable increase in Online sales and web influenced offline sales. This corresponds to a sum greater than the offline sales. Therefore, we can draw a conclusion that eCommerce will play a crucial role in the shopping world in the near future.
It’s not just about Black Fridays or Cyber Mondays; eCommerce industry has experienced a full-fledged growth. Talking about developed economies, 65.5 % of total population shops online in US and 57% in UK.
Furthermore, eCommerce is not just confined to only developed countries. Wherein a phenomenal progress has been seen in many countries. Given below is top 10 Global Markets in Retail E-Commerce.
Why this is the right time?
Is your business online? If the answer is no! then what are you waiting for?
For the shopping season to approach or mid of the year. If you are moving forward with this mindset, then it’s certainly NOT the right path that you are following. Let us suppose that you have made a very good eCommerce store for your business, and you have launched it just at the time of these shopping carnivals. Who would like to purchase from a newbie website during a festive season when shoppers are in rush to receive their orders right on time. Do not forget that you need time to create your market reputation and make good customer base which comes only by spending time in the market and gradually creating a loyal audience. Being a customer, I won’t buy my Christmas dress from someone who has just entered in the market.
So, do not wait for a time to come, for there is no right time to grab an opportunity.
If you are already online,
That’s a great news! If you already online then you need to check that whether you are ready to handle the this big pressure of these shopping carnivals.
A lot of questions will be raised on your credibility if your website crashes, but if this happens on Black Friday, it will hit your business bad. For an eCommerce website, the blunder of not functioning on Black Friday cannot be mitigated. Thus, it is required that you are well prepared to handled the unbridled traffic on the busiest day for eCommerce websites. In order to stand fortified on that day, you need to check all the vulnerable areas and make them strong.
Check whether the version of WordPress that you are using is obsolete or not, check the versions of your plugin and also all of your firewalls.
The next step is to check you hosting servers. Those who are using a shared hosting server, then make sure that it do not has any extra load. Furthermore, sign up for content delivery network (CDN), if your budget allows you to do so. Doing so will help you store your website on numerous servers across the globe.
In order to minimise the downtime risk of your website, you need to reduce the strain from the server. There are free caching plugins such as W3 Total Cache available in the market which can help you do that.
Mobile apps a crucible for eCommerce growth
Now that we know that mobile apps have surpassed the web traffic therefore make sure that you have an iOS and a professional Android App Development company for your business.
Do you wish to be a part of this growth?
Everyone is interested in commerce and when eCommerce is achieving such great heights, who wouldn’t want to be a part of this growth. Do not wait for the shopping carnival because this is time when you can establish yourself.
Would you like to join the league of Ecater?
If you are not familiar with the word Ecater, the let me tell you that Australia’s leading 1,000 enterprises and Government Departments rely on Ecater Marketplace for their eatables.
Ecater is one of the top catering website in Brisbane, serving numerous homes, offices and corporate with sublime services. It was built with a motive to create an appetite for consumers to enjoy food as per their convenience and without the hassle of standing in queue at the restaurant.
How can we help?
Our eCommerce development services helped Ecater to build a strong online platform, and now we can see them thrive. Be it technology or ideas, we believe in optimisation. With this urge to excel we have complete 13 successful years in IT app development field and offer a comprehensive gamut of IT services which is the need of today’s market world.
Feel free to share your views!