Nov 24, 2016 0
If you want you app to make way to the top 10 in the Google Play Store or the Apple App Store, the only possible road to it is choosing the bang-on name and description for your app. While the name is the first point of contact with the visitors, the description is like a short trailer of what the app is all about.
The app title, as well as the first 3 lines of the description, play a key role in attracting a visitor looking for any app. This trend is well-known by mobile applications development services and use it to captivate the app store visitors.
How To Pick The Best Keywords?
- Choose Suitable Keywords
Your keywords should be a precise introduction of what your app is. For instance, let us assume that we have an app related to health-care. Top ranking the search for the keyword “health” will certainly help, but ranking the charts for “health-care tool” will enable the app to fetch more downloads.
- Analyze The Common Keywords
There will always be a stiff competition for keywords, no matter what your app represents. You can hire mobile developers to analyze the keywords targeted by the apps of the same class and check if you can rank in that domain. If you are aiming for the keywords which are already getting millions of searches on a daily or monthly basis, you need to be practical about where your app might stand.
There is no point in using the same keywords and ranking a lot below. Users do not scroll down that much for any app. Instead, it is better to use synonyms or alternatives for the target keywords and try to rank in the top 10.
- Check The Search Aggregate Of Keywords
It might happen that you have listed down the best keywords and cannot choose among them (of course these keywords being less competitive and relevant to the app). Analyze the monthly search scores of such keywords and choose the one that is searched the most by users.
How To Pick The Best Name For The App?
- The One And Only
The primary step to naming your app is to check for the availability. The easiest way to do is to Google the name. Next, check for the availability on the app store. If the app name that you desire has already been taken, consider a new name for your app. This will also prevent the users to accidentally download the wrong app.
- The Simpler, The Better
While naming your app, choose the one which is easy to remember. When the users browse hundreds of apps, it is the name that helps in grabbing their scattered attention.
Make sure that people can speak out the name correctly as well as spell it right. If you fail to have an app name that is not easy to remember, you will loose tons of precious downloads.
Quick Tip: Consider using rhythmic and short words for the app title as these are easy to remember.