Loyalty Solutions


Harness maximum customer retention and profitability with Xicom's loyalty program solutions.

Loyalty Works is an easy-to-use and inexpensive Internet-based customer loyalty, customer relationship management (CRM), gift card and membership management system that provides a way to reward your best customers for their ongoing business.

Key Challenges

Loyaltyworks ltd. wanted to develop en easy to use and cost effective solution that allows business to use loyalty programs for better customer retention without having much technical expertise.

Proposition & Solution

Xicom designed and developed an online loyalty platform for loyaltyworks.com.au. Our solution included the following features:

  • Development of different type of loyalty programs like point based programs, cash back or rebate programs, Event based progams etc.
  • Campaign module through which business can start a new campaign by selecting one of the available loyalty programs. Business can also define the rules for their campaign like how many points they want to give to their customers on 1 dollar purchase, what gifts they want to offer based on points redeemption etc.
  • Reward accumulation module through which points/cash earned by users are calculated automatically based on purchase made by them.
  • Redemption module through which users can redeem the earned points or cash.
  • Reporting module to track the running campagins, customers, rewards, payments etc.

Results & Benefits

Our solution met the expectations of client and resulting solution was a user-friendly and cost effective loyalty platform that can be used by all sorts of businesses, from small scale to large enterprises to grow and retain their customer base.

  • Loyalty Works was delivered the product on time thus allowing them with appropriate time to market their product.
  • Loyalty Works is extremely satisfied with the deliverables provided on time and within budget.
  • New features introduced within the system were taken up and Xicom ensured the faster delivery for the same to take the system to the next level. This overall effort from Xicom along with the overall software quality increased the client satisfaction, thereby increasing our revenue and customer retention.
  • Loyalty Works is extremely satisfied with the Quality Analysis (QA) efforts provided by Xicom.


The application was developed in MVC platform using CakePHP Framework (PHP/MySQL) on the server side and XHTML/CSS was used on the client side. The application extensively used new technologies, database indexing and database/application level caching for effective site performance and enhanced scalability.

Client Reviews

Xicom is a very professional company and I am extremely happy with their services. The world would be a better place if more business's such as Xicom existed. Xicom has provided a scalable solution that achieves our objectives and enables us to maintain a high level of service to our customers. We are really happy with their services and would use their services again.

Sven Lindell (Founder)