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Introduction
Moviez is an on-demand movie streaming app, initiated by tech entrepreneurs. Their passion for global cinema has made them recognize the need for a platform that brings diverse films to a worldwide audience. Their simple aim is to make the content available in multiple languages across borders. This is where they took a catch and envisioned Moviez as a bridge connecting a wide range of movies and viewers across cultures.
The idea for Moviez was started during a panel discussion at the Filmfare Awards in 2022. This is where the founders discussed the limited availability of international films on mainstream streaming platforms. This conversation sparked the development of a dedicated platform that celebrates global cinema. With high hopes, they partnered with Xicom Technologies to engineer the platform to ensure high performance, low latency, and an immersive user experience.
Project Name
Moviez – World Cinema
Category
On-Demand Streaming App
Location
Global
Services Offered
Design & Development
Industry
Media & Entertainment
Technologies
React Native, Node.js, MongoDB, AWS
Moviez approached Xicom to build a multilingual, movie streaming platform with high-quality playback, seamless performance and device compatibility.
Building a Global Cinema App With Premium Streaming Experience
The client approached us to build a premium movie streaming platform that works beyond geographical and linguistic barriers. They required us to create Moviez as an on-demand movie streaming platform like Netflix, where users can experience watching their choice of content, whether it be indie gems or popular classics. Also, another thing they want is to make it accessible across devices, including smartphones, tablets, or smart TVs.
They put their trust in us and asked Xicom to build this platform from scratch with a strong emphasis on HD streaming and easy content categorization. After a deep understanding of their project requirements and specifications, our team took a comprehensive approach by deeply analyzing global streaming trends, studying user behaviors, and selecting the right stack to ensure a highly scalable app. Our end-to-end solution helped turn Moviez’s vision into a high-performance, world-class streaming platform.
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Book Free ConsultationProject Challenges
Creating an on-demand global movie streaming app is a complex task that goes far beyond just delivering the video content. Entering the OTT space may sound simple, but the client majorly lacked the scalable infrastructure needed to support high-definition video delivery to users across different regions. They also needed to address challenges related to content licensing, secure payments, ensuring cross-device performance, and multilingual access.
- The client was seeking to create a scalable multi-language content delivery and management system.
- Working has to offer a smooth, buffer-free HD streaming experience across global regions and networks.
- Struggling to integrate secure, globally accepted payment gateways like Stripe and Apple In-App Purchase.
- Structuring copyright and licensing controls for region-based content access.
- Challenging to meet the engagement of users and create a cinematic user interface for mobile and smart TV users.
- Maintaining seamless functionality across smart TVs, smartphones, and tablets.
- For personalized recommendations, it is required to implement an AI-based recommendation engine.
- Supporting offline downloads without compromising on security or streaming quality.
Our Solution
Xicom’s efforts to launch a robust and scalable, multilingual HD movies platform for users across the globe.
To help Moviez deliver a truly overwhelming cinematic experience to their global users, Xicom has developed a high-performance, cross-platform streaming app that is carefully optimized for mobile devices and smart TVs. Here, we used Flutter to create a unified, responsive UI, ensuring users get a smooth experience on any screen. On the other side, to ensure a strong backend, we leveraged Node.js and MongoDB to handle dynamic content delivery and growing user traffic.
To support seamless global payments, we integrated Stripe and Apple In-App Purchases, while Firebase was used for real-time analytics, push notifications, and secure authentication. To ensure multilingual support, we also implemented a smart, multilingual tagging and content categorization system for effortless browsing. Our overall efforts result in a scalable and immersive platform connecting global users with world-class cinema.
Key features developed with the solution.
Admin Panel
- Movie categorization & genre management
- Real-time content performance monitoring
- User feedback and content rating management
- Multi-language tagging system
- User subscription & analytics dashboard
- Content licensing & regional restriction setup
User App
- On-demand HD streaming
- Multi-language support
- Offline content downloading
- AI-powered Personalized recommendations
- Smart search and genre filters
- Cross-device resume watching
Xicom empowered the Moviez app to deliver access to vast content library supporting multiple languages and delivering an overwhelming cinematic movie watching experience to the users.
Book Free Consultation01
Successfully achieved 300K+ app downloads globally within the first 180 days of launch.
02
Maintained a 4.7-star average app rating on Google Play & App Store.
03
Recorded over 60% user retention rate just after one month of onboarding users.
04
Expanded in over 120+ countries through multilingual accessibility.
05
Streamed for 50,000+ hours of HD content monthly across devices and regions.
06
Witnessed a 40% boost in subscription after integrating AI recommendations.
Our agile app development process and strategy for Moviez platform.
To meet our client's vision of building a globally scalable, multilingual movie streaming platform, Xicom adopted a flexible agile development methodology. We put our main focus on deliver user-first design, advanced features and AI-based content recommendation to meet emerging market needs.
Strategize and Analyze
We began with market research, competitor benchmarking, and technical planning to define goals, user flows, and core platform architecture.
Design and Prototype
Wireframes and interactive UI mockups were created with a cinematic look, emphasizing intuitive navigation and cross-device compatibility for global users.
Develop and Integrate
Weekly agile sprints enabled modular feature development, secure Stripe integration, multilingual tagging, and smart TV optimization with seamless backend workflows.
Test and Optimize
Every sprint included QA, device testing, and performance tuning to ensure HD playback, responsiveness, and uninterrupted viewing across regions.
Scale and Sustain
Post-launch, we scaled infrastructure on AWS, deployed updates via CI/CD pipelines, and integrated analytics for ongoing user engagement and growth.
"Partnering with Xicom was the best decision we made for building Moviez. From day one, their team truly understood our vision of bringing global cinema to every screen. The agile approach, clean UI, seamless performance across devices, and their ability to quickly pivot based on our feedback were beyond impressive. Their team was proactive, detail-oriented, and always available for support throughout the entire development journey. Thanks to Xicom, we launched a world-class streaming platform that exceeded our expectations in terms of scalability, user experience, and global reach. We now have a thriving user base and a product we’re genuinely proud to showcase.
Giris Artoul
Founder and CEO, Moviez
