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Introduction
TADA is a next-generation ride-hailing application designed to provide a fairer and more efficient transportation service for drivers and passengers. With increasing traffic congestion and surging ride requests during peak hours, the client to looking forward to creating a platform that prioritizes earnings for drivers, faster ride matching, and extended ride options for users.
Unlike other ride-hailing applications, TADA stands out by expanding services like taxi inclusion and “Smart Call,” which ensures higher ride match probabilities, especially during busy periods. With a commitment to user comfort and service accessibility, TADA has seen a 10x growth in its user base in Singapore over the past year. Xicom played a pivotal role in translating this visionary concept into a scalable, user-centric ride-hailing app.
Project Name
TADA - Taxi Booking App
Category
Mobile App Development
Location
Singapore & Cambodia
Services Offered
Design & Development
Industry
Transportation / Mobility
Technologies
Flutter, Node.js, MongoDB, AWS
TADA partnered with Xicom to develop a reliable, real-time taxi booking and ride hailing platform focused on speed, diversity and fair pricing.
Delivering a Smarter, Fairer Ride-Hailing Experience with TADA to Travelers and Drivers
TADA wanted a dynamic, responsive, and scalable ride-hailing app that serves both riders and drivers fairly, with different app panels dedicatedly designed with respective features. The client particularly wants their app to work flawlessly during high-demand hours. Xicom was approached to design and develop a platform that could overcome common ride-hailing pain points such as long wait times, driver scarcity, and limited vehicle choices.
Our team focused on creating a robust architecture that supports high traffic, accurate geo-location services, and intelligent driver matching algorithms. We added a Smart Call functionality to enhance match ratings with a small fee. The application was designed with region-specific UI elements and customized experiences for Singapore and Cambodia.
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Book Free ConsultationProject Challenges
TADA faced issues with fair ride distribution, which led to user frustration during peak hours, limited driver coverage, and a lack of real-time, region-specific ride options. They needed a powerful, scalable app architecture with smart algorithms to address user expectations.
- Lack of backend scalability and poor algorithms used, which leads to unbalanced ride distribution to drivers.
- Chasing with high user drop-off due to delayed matching and assigning accurate drivers to rides.
- No taxi option on the platform, especially during peak hours.
- Coverage limitations in suburban areas lead to fewer taxi bookings.
- No smart features were integrated into the app that help boost the matching chances.
- Lack of multi-vehicle support for local needs, which makes users abandon the app.
- Platform scalability issues due to a sudden growing user base during the high season.
Our Solution
Xicom delivered a multi-modal, ride hailing platform with smart matching, real-time tracking and diverse ride options even during peak hours.
Being a leading mobile apps development company, Xicom implemented a scalable and intelligent ride-hailing solution customized to meet the unique requirements of TADA. Our engineering team built a robust backend using Node.js and MongoDB to support high concurrency and dynamic load balancing. The frontend was developed in Flutter for a seamless cross-platform user experience.
We integrated a Smart Call feature that leverages predictive analytics and real-time availability to boost rider-driver match efficiency during peak hours. To diversify service options, taxi-hailing, EV, and SUV modules were developed, localized per region.Geolocation services were enhanced using Google Maps API, ensuring precision tracking and minimal wait times.
For driver partners, we developed a dedicated portal to manage rides, earnings, and feedback. TADA now benefits from a flexible, responsive, and feature-rich ride-hailing platform that has rapidly scaled across two countries.
Key features developed with the solution.
Passenger App Panel
- Real-time ride matching for instant bookings
- Smart Call for match success in peak hours
- Offering multiple vehicle options
- Instant fare calculation and pricing
- Multilingual support for regional usability
- Ride scheduling, booking history, and trip details
- In-app support and driver feedback system
Driver App Panel
- Ride queue management
- Trip history and earning reports
- Integrated in-app navigation
- Rider feedback and rating management
- Ride acceptance and cancellation controls
- Availability toggle and duty scheduling
- Real-time alerts and ride request notifications
Admin Panel
- Ride request allocation and management controls
- Driver performance analytics and rating tracker
- Commission structure and billing system
- Real-time trip and operational analytics
- User and driver management dashboard
- Promo code and discount management
- Fraud detection and dispute handling
TADA experienced exceptional growth with our tailored ride hailing solution that helps in reducing riders' wait time and improves ride matching accuracy after implementing the advanced algorithms.
Book Free Consultation01
10x increase in user base in Singapore within 12 months of app launch.
02
TADA witnessed 35% faster ride matching during peak hours and availability of drivers.
03
Our integrated "Small Call" features bring a 50% increase in successfully matching the requests.
04
TADA is now accessible in suburban areas as well and is generating 40% ride requests from there.
05
Leveraging a 4.8 rating on average from users on both Android and iOS apps.
06
99.9% uptime ensures uninterrupted services and offers a smooth travel experience to users.
Our agile app development process and strategy for TADA.
Xicom adopted an Agile methodology with sprint-based development, iterative feedback, and continuous testing to ensure a scalable, high-performance ride-hailing app tailored for Singapore and Cambodia.
Discovery & Planning
We began with detailed market research, user persona analysis, and stakeholder workshops to define key features, regional nuances, and user journeys.
Agile Prototyping & Design
Low and high-fidelity prototypes were created and tested through A/B UX experiments. Weekly sprints enabled continuous feedback, integration, and design refinement.
Development & Iterative Releases
Using Agile methodology, our dev team delivered functionality in weekly sprints, with adaptive backlog grooming and rigorous code reviews to ensure performance, scalability, and flexibility.
QA & App Launch
Our thorough QA cycles focused on security, stability, and performance. Location-specific tuning was applied for Singapore and Cambodia. Post-launch, we implemented analytics-driven updates and support.
"Collaborating with Xicom has been one of the most seamless and rewarding experiences we've had. Right from the initial discussion, their team showcased deep technical expertise, clear communication, and a truly agile mindset. They understood our vision for a fair, efficient, and scalable ride-hailing platform and turned it into reality using their industry-best experience and top tech tools. Their iterative development, continuous support, and thoughtful attention to user experience helped us deliver a service that’s now thriving in both Singapore and Cambodia. We couldn't have asked for a better technology partner.
Jin Park
Product Manager, TADA
