Do you know 74% of the people are likely to use an app with good user experience? And, only 55% of businesses are conducting any testing on user experience. These stats are good enough to explain the importance of user experience in today’s digital world.

User interface (UI) and user experience (UX), these two terms have been widely misused in the mobile application development community. However, the user experience is not the same thing as the user interface. This confusion stems from the overlap of the tools and skill-sets involved in both.

User experience incorporates tasks focused on the application optimization for effective and efficient use; the user interface is its counterpart, the feel, look, the presentation, and overall product interactivity.

User experience design helps all kinds of users to accomplish functional tasks across a plethora of services and platforms, while the user interface design comprises aesthetically compelling and pleasing interfaces. User interface and user experience designers work in the same domain, but both bear separate skills and talent at different development stages.

Applications that are unsuccessful have one thing in common– poor user interface or experience. As mobile platforms continue to develop and evolve with time, it is becoming increasingly crucial that the user experience remains top of mind. Hence, whether you are going for android app development or iOS app development, you should invest enough time on the UI/UX designing of the app if you want it to be successful.

A quick scan of the mobile app store (for both iOS and Android) will prove that there are lots of competition in the mobile app marketplace, which is why it is crucial to stand out from this cutthroat competition. There are a plethora of responsive and fast mobile apps in the mobile app stores that provide users a valuable and unique experience, however, most of these apps still suffer from bad user reviews. Why does this happen? Most likely because mobile app users found it complex to complete a task or were frustrated with the poor usability of the app. When you hire Android developer or iOS developer then make sure you discuss with him this aspect of the mobile app development.

Mobile app user experience encompasses a lot of different factors, some of these factors are under the control of a mobile app developer and others that are based on their preference. All these factors include accessibility, usability, design, performance, ergonomics, utility, and marketing.

Why a good user experience matters?

User experience is crucial because it tries to meet user needs and requirements. It aims to provide positive experiences to the users that maintain user loyalty to the brand or product. In addition to this, a targeted UX allows the app users to identify client trips on your product most suited to the success of the business.

What makes a great user experience?

Different user experience for everyone. The most important thing to consider when designing a product is that although you have designed the product, you may not be a potential user who may be using the product. So we can’t assume what the user wants or how they need it.

So how do you define a great user experience?

Get closer to users, watch them use your product, talk to them, get in their heads and ask yourself what decisions your users make. You learn many things from users and customers, so pay attention! Observe, Listen and Question. Remember the iPhone is known for its ultimate user experience. Hence, if you are going for iOS app development, make sure that the iOS app you are building is highly user friendly and provides a good user experience.

Read More: Innovative Mobile App Ideas For Startups and SME’s in 2019 

Methods of the User Experience Design process

Here are some of the basic steps to start the UX project

1. User Person

The first step in this process is to carefully identify your audience. This allows you to create user experiences related to the emotions and voice of users. To get started, you will need to create a user character in order to represent a specific audience for your service or product. Lets you create an example of this type of person who might use your service or product.

2. User interviews

Meet potential and current users of your product or service to gain insight into the most effective design of the app. As the user experience is a subjective term, one of the best ways to get information directly is by interacting and studying with users.

3. Work stories

A short and simple description of the product feature that has been told from the perspective of the person who wants it.

4. Map function

Once you have studied all the stories of the job, start by creating a job map for the pages you want to build. A map function is a clearly structured hierarchy of all subpages and pages within your product. Building a functionality map makes it easy to visualize how a particular user from point A to point B gets your product or services.

5. Wired

The visual elements on each page are just as crucial as the structure of your site, so invest time in creating wireframes, visual guides that represent a structural framework for any product and offer a preview of the feel and look of the product. With a wireframe, you can get rid of usability issues before you actually create it. This also saves your development time in order to make the necessary adjustments down the line.

6. Models

The prototype is the release of a “life-size model” for your final product, which is then used to test your end-user before the product launches. Its goal is to reduce the lost time level and money that often can happen when a proper pre-launch product is not tested.

7. Usability testing

Usability testing is a way to test the ease of use of a product by testing it with real users to identify any road or friction barriers they may encounter when interacting with it. When you hire iOS developer then good thing is that they know the importance of usability testing as they always want their iOS app to be perfect in all respects.

“Design is not just what it looks & feels. Design is how it works.” -Steve Jobs

Here are some of the best practices of a good user experience

By offering a great UX for your users, you can not only increase the likelihood of completing conversion tasks across your product, but you can also change a life. You can think about it for a moment. By making your interactions as intuitive and simple as possible, they make end-user life easier. If your service or product is able to help users complete their tasks or solve their problems as promptly as possible, this will leave a lasting impression that they’ll happily talk about with their family and friends.

1. Seamless function

Most of the mobile app developers ignore mobile app functionality and the results are awesome. As to Experience Dynamics, 90% of the users say that they stopped using a mobile application because of poor performance. 86% uninstalled the application due to inconsistent functionality.

By seamless functionality, we mean that the user can simply achieve their end goals through mobile applications. During the mobile application development stage, priority should be given to basic features. The basic features of an eCommerce mobile app are different from any gaming mobile app.

During mobile application development, the roadmap will help you prioritize the functions and key features. It will also allow you to get more traction in the mobile app market and attract more users in order to download your app.

2. View the experience from the beginning

Have you ever installed a mobile application and experienced constant collapse or complexity while scrolling down? Once you experience such fuzz, you do not want to give any space to all these mobile apps. The reason is that your first impression was not as good as it should be.

Delivering a seamless and flawless experience from the start is a critical factor in the success of the application. To make the user experience flawless, be sure to add photos and videos to show how the mobile app works, especially if the mobile app is too complex and difficult to comprehend for the average person.

In addition to this, most of the users abandon the mobile application, if the application needs registration and filling out the long-form. You need to make sure that users are not in trouble and give them access to the mobile application without any complicated operations.

3. Make your search easy

Users do not have enough time to explore every corner and corner of your mobile app to find something specific. For instance, if you have an e-commerce mobile app, try merging a barcode placing or scan a small search bar at the top.

In addition to this, adding recently viewed items or recommending related things can enhance your UX while increasing your time in your mobile app. Try adding every possible feature that enhances the UX and reduces the abandonment rate.

4. Ask a little information to pay

When it comes to requesting information on payment like your credit card number, name, or email address, to be sure in order to keep the minimum. Entering information on a small screen is very difficult to enter and sometimes frustrating.

You need to make sure you keep the model minimal and ask what is required to keep the lower rate lower. In addition to this, you can make the process easy for the user by incorporating the help of autocomplete, spelling, and predictive text. Many clients go for cross-platform app development as they want to save time and also want their both Android as well as iOS app to function similarly when it comes to the payment functionality of the app.

5. Customize the user experience according to the user

When it comes to good user experience, the most crucial factor in retaining it is to offer customized content from their past behavior. For instance, if a person is browsing through the Ecommerce mobile app, you can recommend coupons and deals related to products they were looking for in the past.

In addition to this, you can make recommendations based on the purchases of their products. For instance, if someone purchased a television in the past, the mobile app might recommend buying a DVD player or speaker system. Personalization helps your user to provide a unique user-related experience. The more detailed the experiment, the more likely your users are to stay in your app.

Also Read: Top Mobile App Development Trends To Watch Out in 2019

6. Do not overdo the User Interface

When designing a mobile application, you need to make sure it is not complicated and maintain the consistency of your app. By maintaining consistency, users will easily determine whether or not they are using the same mobile app.

In addition to this, consistency in navigation in the mobile app is also an important part of the user experience. If you use an old design in your mobile application and do not follow the current mobile app development trend, the user may be frustrated. Simple and easy to use interface is all you need to enhance the user experience. 

Be sure to update yourself with the latest mobile app design trends and never ignore consistency to build trust between users. When you will hire cross-platform app developer to build your Android and iOS app then you can tell him about this thing so that he follows the latest trends in the market.

7. Test your mobile application before its launching

Before you deploy your mobile app to the app store, make sure to test it remotely. Have people randomly test your mobile app and give their honest feedback about all the experiments. After evaluating your user reviews, remove all the errors or discrepancies in the mobile app. Testing and quality assurance play a crucial role in launching an app that attracts strength. If you do not bother to test the mobile application, there are opportunities to abandon the entire mobile application.

Let’s Wrap Up

I hope with this article, you will get to know the importance of UI and UX for your mobile app. These two terms are crucial for you if you want to have a successful mobile app. In order to get good UX and UI design, you need to choose the right software development company that helps you get the right UX keeping your target audience in mind. 

Xicom is an established and popular mobile app development company from where you can rent a coder to accomplish your app development work. You can contact us with your requirements and we will take the responsibility to build your amazing mobile app. To Convince yourself more you can even check the Portfolio of Xicom and also go through the case studies to learn more about how we proceed with the development of a mobile app project work from start to finish.

We have discussed few tips in this article which you should follow while choosing outsourcing software development companies to get the well-developed mobile app.