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How AR and VR Can Change the Landscape For Companies in 2018?

New technologies keep arriving in the market. And it is up to the managers and owners of the companies to integrate new technologies into their existing business goals through proper planning and execution. This is also the case of the exciting technologies, Augmented Reality (AR) and Virtual Reality (VR). These offer businesses and consumers different kind of opportunities and they make the companies capable enough to present data in a creative and immersive environment and develop new ways of interacting with the users.


Although Mobile App Development companies are trying to build AR/VR apps but still there are some hurdles to be overcome in both developing the technology to create content and the devices to experience it. There is no doubt that AR and VR will have immense impact on various industries in next few years however there are still some companies which are unsure about exactly where and how to get benefit out of these.


What is Virtual Reality?
In VR, technologies is delivered via wearable devices like headsets, earphones, bands and all the engagement takes palace through a screen in front of a user’s eyes which is actually powered by a computer, mobile phone or gaming console. Specialized software, sensors and 3D audio make the experience a real one by filling their vision. These things enable the user to interact with the artificial world in an intuitive way. VR creates an immersive life experience. The good thing about VR technology is that it is here now and businesses are already adopting it for various applications.


What is Augmented Reality?
Some of the Mobile Application Development companies are working on to build AR apps. AR is also like VR as mostly it is also delivered through a sensor-packed wearable device but not always. AR layers digital information and data on top of a user’s view of the real world. It can be something like text notifications or internet search information delivered through a wearable device or even delivering personalized marketing content to consumers through sensors to a smart phone. Market adaptation of AR is less than VR right now as there are not too many AR devices in the market. AR is very complex and right now expensive. Ecosystems around AR and VR are not yet mature, companies are still facing implementation issues and there is not enough expertise in the market to provide the required services.


AR/VR Is Still Evolving
AR and VR are likely to become the next big technologies but right now they are in infancy stage. That’s why companies are little hesitant to commit resources in planning and investment in AR/VR. Although looking at the great future of AR and VR, it looks that many companies want to let it evolve and wait for the future to take a jump.

Now we will discuss about the some concepts related to the future of AR and VR and how it will impact our lives over the next decade or so.


Immersive Technologies are the Next Upgrade to Change of Interface:  So many businesses are looking towards Mobile App Development Service to build immersive apps using AR and VR technologies. We have already seen new computing platform evolving i.e. Computers in the 70s, Internet in the 90s, mobiles in the 2000s. Now is the time for immersive technologies but it is more than a new computing platform. It is actually a change of interface. First it was written content (from verbal to written) and the second one was the Screen (from physical to digital). Immersive technologies are the next change of interface and it will have a great impact.


VR will Lead the Market Before AR Does So:  Virtual Reality is likely to have applications, use and support in iPhones devices before Augmented Reality. VR already has consumer hardware in the market and has a strong developer community whereas AR headsets are still in development stage and some years away from being adopted by consumers. AR hardware is still evolving while VR technology is in the optimization phase.


VR is Getting Affected by Limitations in Hardware, Software:  When we talk about when VR will go to mass market then we come to certain technical factors which are required to improve the experience like degree of freedom, refresh rate or more content. But the main problem is the friction which comes as the hardware is expensive, bulky and complicated to set up and even the software are not error free. Slowly this technology will evolve and the VR will be propelled to mainstream by evolution in price, distribution, ease of use and content.


VR is Likely to Become our New Social Platform:   When we look at the earlier computing platforms, communication tools have always been adopted faster. Same is likely to happen with Virtual Reality. Most experts believe that VR will become a new social and entertainment platform and will enable people to meet like minded people, build relationship and share their interests and hobbies in hyper targeted communities using tools like VRChat, High Fidelity etc. Using VR, we will be able to do most of things we do like watching TV, shopping, interacting with friends, in more natural way.


AR will Become our Personal Assistant:  It looks like the impact of AR will be far greater than VR. In the coming decade, AR is likely to establish itself as the greatest productivity tool ever invented. AR will become a visual equivalent to voice assistants like Google Home, Alexa, whether we are at home, work, shop or  travel. AR will constantly process our information and will become just like our personal assistant, will give us the ability to multitask and will remove obstacles from our lives.


VR will Respect Your Privacy:  Most of the people are now susceptible of the ways their personal data is mistreated by the large internet companies. Actually behavioral targeting is not compatible with so many of VR shared experiences and requires uniformity means everyone needs to see the same thing. Actually the advertisers will rely on understanding the nature of the scene to target against contextual data. It will try to find out whether this virtual world is about travel, sport or theatre and based on that information, advertisers will establish a profile of consumers with content and will show relevant ads, without going into the user’s privacy.


VR and AR will Converge:  AR and VR are actually different level of immersion of the same media i.e complete immersion for VR and partial for AR. AR technology is right now more complex as it needs machine learning to understand the system, in addition to VR tracking technology. It looks like within a decade or so, headsets will support both technologies. Apple is already working on this. Hence AR and VR will converge into a medium where users will be able to select their level of immersion and it will be called something like mixed reality.


VR and AR are following different paths but leading to the same conclusion: a combination of AR and VR that makes humans more intelligent, capable and informed. We have just discussed what is AR and VR and how they are evolving to bring the change to the consumers lives. The future of AR or mixed reality as a whole depends on the future of Artificial Intelligence. In next few decades, it looks like instead of carrying stylish smartphones everywhere, we will wear stylish glasses, those glasses will offer AR, VR and everything related and we will wear them whole day and use them in almost each aspect of our lives.

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