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Xicom builds custom applications that are foremost driven by the ambition to help you derive maximum value from your IT investments.

Developing a Website? – 10 Tips for a High Quality Website

Have you ever thought how can you create a great website? Excellent site means quality content, impressive designs and charismatic video. A website is only successful if it allows the visitors to stay on it for longer time duration. In other words, it should connect with people. There is a broad range of approaches to building a quality website, but few of the ingredients are quite common to develop a website. So here are few small things you need to do to create a high-quality website.

1. Quality Content
Content is referred as the king of any website. The content designed for a site should be purposeful, original and should be correctly optimized. Always remember, if the website content is not optimized, then it is of no use. The quality of the content assists in ranking better in the search engines like Google and delights your customers.

Before designing content for a website, try to establish a tone for your site which speaks to your target demographic. Once you have selected a tone, you need to make sure it is consistent across all pages. Your content needs to be sales oriented and grammatically correct.

2. Responsive
A responsive website is aimed at providing an optimal viewing of a site. It should offer an interaction experience to a reader with a minimum of resizing, panning, and scrolling—across a broad range of devices. Approximately, 70% of all web pages are viewed on the mobile devices. So there is an enormous need to develop a responsive website and also given an enormous chance to many web development companies to grow.

3. Invite the user to contact
Never forget to invite your user to communicate with you. Provide your contact details to the website or a simple contact form which should be checked periodically. You should be quick enough to respond your web users enquiries and does not allow them to wait for long.

4. Easy to Use
The User Experience (UX) design is paramount for a successful website. It plays a crucial role in helping users, to loiter around on your site. A design has several UX levels and to provide value to the site, they should be adjusted with the design.

Some of them are:

  • It is advisable to build a logical navigation architecture in a hierarchy.
  • The navigation should be as shallow as possible.
  • Put buttons, dropdowns, and other items as per requirement in the logical places
  • Avoid corporate speak, uncommon industry jargon, and advanced vocabulary. Use language that is understandable to your target audience.
  • Use consistent layouts and allow the site room to breathe.

5. Enables the user to share anything Socially
Content marketing is very essential to grow your presence on the web. So don’t forget to include a social sharing plugin. Search Engine Optimization is very great and makes it easy for readers to find the content on web. It can fetch you a high volume of traffic which includes both social networks and social bookmarking-types of services. It is also noteworthy that it can improve your search ranking. It is not necessary to have a social sharing buttons on every page. But if you have a press release, blog or article posts, educational videos, market research, infographics, or some other unique and compelling content, provide space for sharing it with social media. Most users won’t jump through hoops to share the content. They are accustomed to it being fast and easy.

6. Try using an impressive web video
Sites with web video have an 86% higher conversion rate than those without. Creating a video is a cost-effective, straightforward and easy way to get a complicated idea heard and understood. Connect with web visitors in a way that no other media can and give them a different experience.

7. Add Testimonials, they are influential
Current customers are great assets to your company because they can provide real-world case studies and can share as to how your company has helped them save time, save money, etc. So reach out to your best customers and ask for a testimonial.

8. Use clean and bold images
This is trending these days. It is because images speak louder than words. So, capture your visitors with beautiful imagery. Take pictures of your team in action, shots of the local area, or recent projects you’ve worked.

9. Add your working hours & days
Similar to the phone number as written above, when is your business open? Sometimes there are many questions in the mind of your customers while the land on your website. If they do not get complete information on the website, they either hesitate to contact you or else they leave the website. So, it is better to provide your customers full information on your site.

10. Speed is essential
Make sure that your website pages load quickly i.e. not more than six seconds. A user may turn off a slow site. Make sure to optimize your web images, minify your CSS and leverage the browser caching. It may help go a long way in boosting your website speed. One can use tools like Google Page Speed Insights which can help you see your website’s bottlenecks.

So, these were some tips to build a perfect website. Follow these steps to ensure your success.

Points to be kept in kind while Custom Mobile App Development

Are you searching mobile application which suits best for your need? If you search, you will find a pool of common applications which are readily available to download. However, the instantaneously available applications are someway not fitting your requirement, and you say “it is almost the same, what I was looking for.” This is the place where the custom mobile application development arises. The custom mobile application is specially designed and developed to suit the every possible need of the users irrelevant of how complex will it be.

Here are key points that are required to be considered in Custom Mobile App Development.

1. Understanding the constraint

The moment you launch your application try to employ regular sources to monitor how your customers are responding to it. Ths is how Facebook does. It collects information what is the user expecting and then further tries to meet the requirement within few months in the form of a new feature. So, it is a fascinating thing to understand your customers’ obligations periodically to enrich your Mobile app with features and remove the unnecessary ones.

2. Avoid being a visible copycat

It is certainly a good practice to keep a watch on opponents. It helps you to keep yourself updated in the market. But sometimes, it can be little dangerous. If you do not have any idea about your competitor’s new features, don’t go for it. Instead of becoming a copycat, try to decode that new feature and see why he used that feature. As you decode that feature, you will learn to make a unique feature in your application with the similar but different idea.

3. Simplify as you proceed

Users always discard complications. Take an example of Whatsapp. It is so posh and pleasing, yet user-friendly. It directly leads to communication. There is no hindrance in accessing it. This style is called as “World-class.” How much ever new features you add to your app or site, make sure your developer integrates them in the best way possible to make it readily available to the consumer.

4. The Advantage of cloud computing

Cloud storage technology is a bless to mobile applications. It has come up with the hitches in implementing the updates. This is an excellent technical advancement since it would directly help to boost your app development company. It offers the opportunity to update your Mobile app whenever you want to.

5. Be clear about your ideas

You should be able to translate your thoughts to the developers. One should strictly avoid miscommunication. Sometimes your ideas are so unique that the Mobile App developers find hard to follow and thus may proof to be challenging for your business future. You can lose time, cost as well as hard work. It can also be a frustrating struggle for you.

So, you should employ simple drawn sketches to illustrate your ideas and clearly to your developer if he doesn’t seem to follow you in words.

6. Go mobile

Going mobile is the crucial factor. It is so because of the variations in mobile screens these days. some people enjoy the small screen of Sony Ericsson while few love wide screens. This problem is ever increasing because of the variation in tastes of the users. So this becomes a slight mess for the app developers. Therefore, it is advisable to visit the mobile store once you start. Having two or three reference devices helps to develop better. Always remember, smaller screen sizes are always challenging. If your Mobile app doesn’t go in well on that screen, your customer might easily be hurt. So keep track of what your Mobile app developer is doing in the designing part to keep the templates pleasing to the eye, whatever the screen size is.

 

Is Android An Up And Coming Development Trend Or Another Fad?

Undoubtedly Android is holding the position of the most widely used mobile operating systems in the current development world.

Talking about the global market share it hold a whooping 80% of share. Device Independence is one of the main reason what makes this platform such a widely used one. This implies that you do not need a proprietary hardware to access this particular operating system unlike it competitor such as iOS.

 

It is an open source software that can be installed on numerous devices of developed by different manufacturers and models. Though this might be quite a challenging task for those who develop application for this platform . The reason being is the varied range of devices due to which the developers need to make sure that the devices and all its functionalities are in accordance to the and are can function well on all the devices.

 

Further we know that the mobile market is also a volatile market which means that the trends quickly come and go. We up with new device every now and then and this is the reason why we consider the mobile market as a volatile market. This is one of the main reason why it is quite a task for the developers to match pace with the trends.

 

 

 

As per the statistic we know that smartphones have a global market share captured by mobile operating systems since 2009 and as recorded in 2014 is considerably rising. Talking about individual market share we have Symbian that holds a share of 46.9 percent back then in 2009.

With this there were about 296.65 million smartphones purchased by users in 2010. However, as per the first quarter of 2012, Android took the control and had a market share of 56.1 percent among all the smartphones.

 

 

According to current statistics we can say that Android sure has a gleaming future, but this ever-changing technology you never know what future has in its store. In this blog we will take a look at all the feature of Android app development that can help the developers to face the future.

 

 

According to Google, the complete Android ecosystem has seen a great change after the introduction of Android Lollipop. Apart from this there are numerous wearable devices that can allow you to the operating system keeping the base. Apart form this we have Android Studio that has worked in order to considerably improve the way people work in using traditional IDE – Eclipse.

 

 

Apart from this we have automation tools are also introduced from Google. It greatly helps programmers to fragment their mobile apps into different fragments and assign configuration settings for improving the speed. Material design is also growing in its popularity with the fame of Lollipop, this design has also been incorporated into the UI of Lollipop operating system as well.

This design has completely redefined the user experience. Apart from this smart watches were also introduce that have proved to be a watershed for the development. This has considerably improved the way people now program and have improved the way they now program. When it comes to evolution we are well aware of the fact that wearables are going to be the next stage of mobile app development.

All in all!

The past statistics we know that the Android has become one of the most up and coming operating system in the development world. Apart from this there are ample lot of avenues for programmers such as wearables that are shaping up the new level of development. This implies that Android certainly has a gleaming future and is not just another fad.

How Business can harness the power of Mobile Apps

In recent years, it has been noticed that a vast number of retailers and businesses have started focusing more on mobile apps than the native web. Many companies are found to be chilling with the burgeoning usage of a smartphone with 3G and 4G data options and Wi-Fi access. Few of the America’s top retailers such as Amazon, Walmart, Target and Best Buy are gaining maximum profits through mobile traffic.

In a recent survey, it was found that 85.9 million prefer to shop online from mobile applications. Once the customer downloads an app, s/he will always be logged in. This will allow the brand to collect user-specific data such as repeated purchases, time duration of browsing, a preferred platform to share information, etc.

Chris Dixon, a general partner at Andreessen Horowitz, shared some interesting stats in a post last year:


 


This data is itself alarming! One can easily see the steep rise in the usage of mobile apps. Are you still not convinced?

Here are some of the ways businesses may harness the power of mobile applications.

Be Visible to Customers at All Times

The best thing about the mobile application is that it gives ample opportunities for companies to engage with their customers in real-time, by location. It also provides the complete information about the user.

Creates Strong Brand Image

A strong brand image is critical for every business these days. Nowadays people are constantly available on social media. Almost every app includes social sharing capabilities, allowing consumers to share anything with friends on social networks. This leads to build a good brand image in the mind of the customers which further lead to customer locality.

A brand that does not have a mobile app appears outdated and isolated from modern day trends. A lack of mobile app leaves a not-so-good impression about a brand on potential customers. This indirectly affects a brand’s current business performance and prospects.

Introducing new product/ services or schemes

Mobile apps help the businesses to introduce your products /services or any offers that you want to float. Whether you are selling bakery goods or a spa owner, you need to reach your customers frequently. Thus, having an application can help the owners to communicate with your target customers. For example, instead of calling a restaurant for a table, you can book it with less than five clicks on their platform via a mobile app.

Through push notifications, you’re getting even closer to a direct interaction, and can quickly remind customers about your products and services whenever it makes sense. This may also help the businesses to enter into some new markets to sell out the products and to announce your schemes or offers loudly.

Convenience Through On-the-go Services

A mobile application is one of the best way of replacing conventional business models. It has enhanced the user experience. With an app, customers can do everything from searching for suitable products to actually purchasing them. Anywhere, anytime availability of apps will help an enterprise to deliver products in a timely and effective manner. This brings sales to businesses and improves there profitability quotient.

Collect feedback about customer behavior

Obtaining feedback from about your customers behavior is crucial for your business growth. If you want to learn how frequently customers are using your products and services and what do they prefer to buy or anything related to customer information, a mobile app can be a simple method for collecting this sort of information. With a well-designed app, one can learn more about their customers. This data could be useful when you’re tailoring communications and potential offers to them.

May help to increase website traffic

If you have an application neatly connected to your website, and the app has over a thousand downloads, it can facilitate an increase in website traffic. Many times people are likely to discover your website to find more about an app. For example, Instagram is known for its amazing photo-editing mobile app. However, people usually search for it using Google and visit the website using a laptop or desktop computer.

These were the some significant benefits of mobile apps to any business organization. So, be the first in your neighborhood to offer a mobile app to your customers. Happy Apping!

Digitizing Your Value Chain For Enterprise Apps Development Process

Digitization deals with a clear impact on how each and every organization and individual manages to perform their daily activity processes by enabling businesses as well as governments to operate in an enhanced manner with greater transparency level by achieving higher efficiency rates. Digitization further efficiently boosts up every individual access to everything, starting right from highly innovative products to public services by enabling highly optimized results.

 

  • Digitizing Your Value Chain

Efficiently drives and boosts up your future business growth by modifying the way we look business matters.

 

Infrastructure, Procurement, Finance, Information Technology, Human Resources

 

New Product Development Phase Sourcing Manufacturing Marketing Distribution After-Sales Services

 

Further Product Improvement Process

 

Business Leader Concerns about Value Chain Digitization Methods

In the USA a year ago, almost around 200 associations from industry, government, and the professional community joined in supporting the Digital Manufacturing and Design Innovation Institute to progress a computerized reconciliation process in the assembling economy. Every one of these organizations has sworn of about $200 million in backing of the project notwithstanding the stipend of $70 million by the Federal government. While activities like these are picking up force in the USA, back in India, the new NDA administration has started the Digital India battle. Albeit corporate pioneers have communicated backing proces as well towards such activities, so it’s a matter of few concerns for us. At the point when administrators of organizations taking an interest in the foundation were connected with whom they want to communicate by accompanying real concerns.

  • CEOs rate digitization activities to be a basic driver of aggressiveness
  • CEOs rate there to achieve advanced abilities as high as possible
  • CEOs feel a genuine deficiency of abilities in PC supported configuration (CAD), undertaking asset arranging (ERP) and producing execution frameworks (MES)

Indeed a developing concern among them was that the current wicker bin of advances were too difficult to learn and involved high preparing expenses, were moderate to advance and adjust and on occasion to costly for miniaturized scale little and medium ventures. A few frameworks are additionally moderate and don’t encourage the correspondence between machines. Subsequently the expansive motivation from business application improvement is premises on three variables:

  • Openness
  • Interoperability
  • Ease of use

Challenges and Customer Centric Innovation to Offer Solutions

Beyond any doubt, versatile application advancement administrations are not freethinker of stage. Designers need to value that there is no single size that can fit everyone. Application advancement administrations offered by organizations need to track the intended interest group, the expense of improvement, the planned time before the application is propelled. This is the place it is fiscally judicious as well as deliberately astute to incline toward the specialized skill and business bits of knowledge of a seaward improvement administrations supplier. Client driven development holds the key and insignificant specialized advancement won’t do.

Major Reasons Behind The Increase in Need For Mobile Optimized Sites

The use of mobile devices for accessing the Internet has increased to an extent – that brands wanting to expand their web presence can’t afford to ignore a mobile optimized site. Most importantly, having a mobile-optimized site is crucial for ranking higher in the Google search results.

But, if you are marketing professional and facing difficulty in explaining the significance of having a mobile site to someone, you’ll certainly need some assistance. This article will help you learn about some of the biggest benefits of a mobile website.

1. Enhanced UX (User Experience)

We often get links in a text message or email by friends or known people, but as soon as we click on it via a mobile device, we are presented with a load of messy and unorganized content. Now just imagine what happens when your visitor tries opening any of your site links via their phone? Needless to say, they might decide not to re-visit your site on seeing unnecessary bloat.

Simply put, if a user can’t browse your site seamlessly using their mobile device, they will abandon your website. According to a recent report, it was concluded that “61 percent of users do not wait much longer and leaves a site that isn’t optimized for mobile.” But thanks to a mobile site, you can provide your clients with an optimal online experience.

2. Keep Users Engaged

As users are becoming increasingly impatient and need access to everything in a jiffy, a mobile site can help them seek any information on the go. In short, having a website optimized for mobile users will keep them engaged. Moreover, making it easier for visitors to navigate your web pages via any mobile device will help in converting those visitors into potential customers.

3. Faster Page Loading Speed

Speed is among the most important factors that can help a visitor stay or leave your site. In fact, study shows that “users abandon a website if it takes more than 3 seconds to load.” So, it is essential for you to improve the page load time of your site. But, a general website that is not optimized for mobile devices will run slowly than a mobile website.

4. Better SEO

It has become imperative to have a mobile-optimized site, just after the release of Google “mobile-friendly update”. Also, the search engine giant considers responsiveness of a site a great factor to boost SEO ranking. Put it simply, having a mobile website is most likely going to help you rank well in the SERPs (Search Engine Result Pages).

5. Helps Gain Competitive Advantage

Lastly, having a mobile website will give you an advantage over the competition. Well, there’s a possibility that some of your competitors might still be planning on creating a web solution to cater to mobile users’ needs. And so, a mobile site will help you stand ahead of those competitors, which eventually will assist in strengthening your market position.

Wrapping Up!

So, if you are confused about explaining to your superiors or other users about how a mobile site will prove beneficial for them, just read out the points mentioned above. This will help them in making an appropriate decision.

The 4 Key Ingredients For Developing a Winning iOS App

There are millions of iOS apps available in the iTunes store, from apps that help create to-do lists, to ones that help monitor health and even senseless gaming apps. Basically, there’s an app for almost everything.

Furthermore, with mobile devices outselling desktop computers, there’s a greater likelihood that audiences will consider and download your app when browsing the web using their mobile devices.

And, as more and more users today spend their digital media time using a mobile app, leveraging iOS app development will indeed prove right for your business growth. However, developing an iOS app can be a lot challenging because of Apple’s strict app approval guidelines.

So, to get the best app solution for your business you should consider bringing on board experienced iPhone App Developers. But, remember that merely hiring a professional is not the end of the road!

In order to get the result-driven solution, it’s imperative for you to be familiar with some of the key ingredients that play a crucial role in the success of an iOS application development project. Let us now talk about the essential elements that can help create a successful app model:

Figure Out What Your Users Want, Before They Do

The best way to create a successful app model is to understand your users exact needs are before they do. To do so, you’ll have to step into your user’s shoes, and see what they desire. This will give you the ability to empathize with your customers, and will let you know if your solution adds some value to users or not. For this purpose, create a checklist of things such as:

Is your app easy to understand?
Does it provide a seamless navigation experience and the exact features as promised?
Is your app providing something unique? And so on.

Make Use of the Software Development KIT (SDK)

Learning to develop an app using the iPhone SDK can play a vital role in developing a successful app. After all, it comprises of some of the most important tools like the Xcode IDE, iPhone Simulator for testing the app, frameworks, and many other tools that help in building an efficient app. Only experienced developers utilize the SDK for developing highly innovative apps, using the already available iOS apps on the market. But, how well an app is designed and developed relies on the SDK knowledge a programmer possesses.

Thus, becoming well acquainted with the SDK will not just help an iOS programmer become more recognized but will also save their considerable time – that is spend in app development.

Experience Develops Expertise

Of course, a developer having good years of experience in app development is bound to turn an app idea into reality in relatively less time compared to a beginner. Also, experienced developers most likely keep themselves updated with the current trends in the app industry. And, they can deliver an app solution in a quick turnaround time that helps earn a good ROI. Furthermore, veteran developers not just have the capability of developing visually appealing apps, but also one that helps convey your business message efficiently.

What’s more? The more experience a developer has in application development, the more expertise they’ll gain in offering a broad range of iOS application development services.

Don’t Neglect Testing an App Again and Again

And at last, make sure that your hired developer can test the app quickly and does not mind testing the app time and again. Remember, even seeing a single bug can convince users to delete your downloaded app from their mobile device. And at times, frustrated users can even threaten your market reputation by posting negative reviews. So, ensure your app is tested rigorously before it goes live.

Conclusion

Overall, remember that app that delivers the best user experience is bound to become successful. So, irrespective of whether you’re building a small or large app ensure that it fulfill at least a single (but important) need of your users.

3 Tips on Improving Your Mobile App’s Visibility in SERPs

With millions of apps out there — (in the Google Play Store, iTunes and other app stores), you need a strategy that could help your product get easily noticed by your target audience. Of course, an app that appears on the top of SERPs (aka Search Engine Result Pages) can help you get more downloads. However, as a novice, you may find difficulty in improving your app’s SEO.

 

 

Below are a few SEO tips that will prove of great help in increasing your mobile app’s visibility on the SERPs:

1. Create an app name that reflects your brand

Having an app name that give users an idea of your brand is more likely to be clicked by mobile users who are interested in – and are already following – your brand. For example, niche brands such as Amazon, eBay and many others have an app with the same name. Also, you should consider including the brand name in your app download page URL.

2. Opt for mobile deep linking

The deep linking technique, basically, makes use of a URI (i.e. uniform resource identifier) that links to any particular location in a mobile application. This means that not just your app will get launched, but also, the location within the app will be displayed, whenever users request a particular page via the search engines.

Since the search engine giant – Google – rate sites on SERPs relying on app indexing and deep linking, an app that the search engine bots will locate and link to a page is bound to rank higher. Remember to make this work, your users will first have to incorporate ‘app indexing’ followed by ‘add deep link’ support.

3. Include a QR link to your desktop site for downloading the app

The chances are that your existing desktop website may be receiving heavy mobile traffic. Wouldn’t it be great if you could trigger app downloads right from your site? After all, there’s a likelihood that most of the users will prefer downloading an app when visiting your site. And, the more your app will be clicked or downloaded, the higher it will rank on the search engine result pages. One great way to let users download an app is by providing a QR link on your desktop site.

Bear in mind to compress the link prior to generating the QR. It is recommended that you should use either a link compression technique or instead just use a QR platform that displays the QR requests made by search engine bots.

Conclusion

So, here you have it! Three great tips to boost your app visibility in Google’s search results.

Merry Christmas and Happy New Year from Xicom Family!

Dashing through the snow
In a one-horse open sleigh
Over the fields we go
Laughing all the way!!!

HEY!!!! Jingle Bell Jingle Bell…

Finally, we are here, another year waiting for Santa for his give gifts.

Before that we would like to thank Santa for a wholesome 2015. This year brought an ample lot of opportunities for our firm and had also proved to be a watershed for our success. This is not just because we expanded luxuriantly and had several contended clients, but we also achieved a technological milestone that will play a kingpin role in the field of IT.

Well, we don’t know what Santa has in store for all of us this year … but we know that we are ready to gorge on relishing cake and cookies.

So this Christmas

Cut creamy cake,
Dance and shake,
Live long life,
Crank the tunes….
Stay hale and hearty!

A merry Christmas and a Very Happy New Year from Xicom Family!

Development Trends In Vogue: A Ladder To Your Business Growth

Web development and its success needs no introduction. Moreover, it has advanced to new levels and this is reason why bit is considered as the most invasive tool for business development. So without much ado let us discuss about the latest buzz in the field of web development.

  • Cloud computing

Cloud computing has emerged as a new standard in the field of software development. As per Gartner, a well-known research firm, unveiled an annual Trend list of Technologies of 2015, and the surprising thing about this is Cloud computing is still in the list for about the sixth consecutive year.

The major reason behind this is the rise of mobile for the rise of this trend, as per this report, cloud computing is termed as “the new standard for application development” for internal as well as external business systems.

We know that there is a considerable rise in terms of mobile internet traffic, but along with that it was also noticed that the trend was inclined towards more device specific search as per users preferences which comprises of smart phones, phablets, tablets, laptops and the latest are the wearables and smart TVs.

Cloud computing applications are also know as Software as a Service (SaaS) is hosted via a central server and is used by users via a web browser, it can be used on any devices which is rendered by an operating system.

A responsive design is helpful for rendering a user experience which is further optimized to deliver incredible experience as per size, orientation and format of the device. Apart from that it is also developed in order to take user input simultaneously via multiple screen.

Their centralized management has made cloud computing applications one of the easiest, fastest and quite affordable thing to update which is demographically dispersed software deployments.

  • No clicking just scrolling

Scrolling web design fosters no clicking and only scrolling precept, as per this all the data about a company and its services are displayed on just a single web page. Though it is quite a good design technique but has not gained much critical acclamation when it comes to search engine optimization and implementation of on page design. Despite of all this, it has continually growing as a large number of firms are having to adopt it.

One page web development helps you to overcome all your worries regarding poor navigation, drop down tabs and other web elements by offering a decent and elegant look to deliver highly user-friendly web pages.

Moreover, it is noticed that users feel less irritated when they just need to scroll through and clicking irritates them. This further makes it the most sought after trend for portraying the interactive storytelling trend prevailing in the business.

  • Delivering a personalized experience

Websites which are rendering a personal touch to their customers are the ones which are considered as successful ones. Casting aside the subtle personalization tech niches offered from websites like eBay that display products as per audiences preference and browsing, even when the content is fluctuating.

In order to stand atoll in the competition firms have begun to showcase and render their brand in an extremely light by including them in their community events and services and sharing their details. Be it big or a small brand but it is important to check a name to a plan and profile that can render services to customers is what which is known as branding.

We are well aware of the fact that there are ample lot of resources and any website is an anonymous supplier of services and products. It is not just the information which a person which users wish to fetch from a source but they seek higher levels of service.

Now we have a new feature in Google search which focuses on geo-focused words then it is also a crucial search factor which helps business to get a good search ranking, therefore website owners are advised to incorporate Geo-focused words in the content of their web page.

Google Maps, local events and back stage events can be shared on the business website. And apart from that we have social media feeds which are to be incorporated and also highlighted. This trend will continually tend to grow as many successful business organizations or communities have adopted them as part of their strategic online marketing.

  • Web has a gleaming future ahead

There are three trends when it comes to specifically about web designing and these trends can make help you truly to achieve

  • Retina display is a technology which offers higher-resolution web browsing on handheld or other devices which renders hi-definition pictures
  • Material design, is a design which amalgamates the flat design and layers along with slight gradients to deliver a richer design effect
  • Personalized experience, so as to deliver a more personalized experience you can use cookies that remembers a visitor’s preferences and loads up a customized UX on their next visit.
  • Creative Web designing is one of the best platform which fosters innovation for business owners to creatively brand their business. The best thing it that the great competition has made the cost very less and it no more prohibits the business owners to delve into the development.

Xicom Technologies Ltd.

Founded in the year 2002, Xicom is a CMMI Level-3 & ISO 9001:2008 certified offshore web development company with a strong team of 100+ highly skilled IT experts, catering result-oriented and cost-competitive solutions to SMEs across the US, UK, Japan, Australia and many parts of Europe.