All of us who use Facebook (and I don’t think there would be many who could say they don’t have an account) would be familiar with concept of adding friends on it. However, there is a new app now that allows users to identify and show people, food, things, food or anything else as “enemies”. The “EnemyGraph” is a newly launched Facebook app that is not developed by any organization or web development company but by a professor and two students from the University of Texas at Dallas. The app was released on 15th march and allows users to share anything having a Facebook presence as an enemy. People, organizations and institutions with liberal views and thinking have shown special interest in this app and the list includes some famous names such as Rick Santorum, Fox News and Westboro Baptist Church. Dean Terry, who is a professor and the person who conceptualized the application, says that the story coverage of their app by media has played a major role in popularizing the app and initiating the much awaited and usually not discussed things about the nature of social networks and Facebook in particular. Terry says “One thing that has always struck me is the enforced niceness culture. We wanted to give people a chance to express dissonance as well. We’re using the word enemy about as accurately as Facebook uses the word friend.” Further he adds that the application has much wider and effective implementation. He explains that organization and

Facebook is, without any doubt, one of the most heavily visited social platform over the internet. The huge traffic brings loads of new and exciting opportunities for all businesses. Businesses and organizations can easily acquire attractive and effective Facebook applications that can enhance and boost their business. Let us see how Facebook application development can impact a business: Branding Benefits: Give your business exposure to a platform where soon 1 billion users will be navigating. Yes, Facebook has estimated 1 billion users by august this year. Client Engagement and Awareness: Facebook application development provides a highly effective tool through which businesses can keep their clients informed of all the latest and relevant information about their services. New products and services can be easily conveyed to them over a place where they are most likely to hangout on a regular basis. This helps in creating loyalty in your costumers towards your brand. Lead Generation: If you can effectively convey your message to such a wide audience then chances of generating business leads are greatly increased. Including some entertainment and attractive features on the app would further help in lead generation. Customer Feedback: Clients and customers can leave their comments and suggestions about your services and products via your Facebook app. These suggestions will be very helpful in formulating your future business strategies. Make sure that feedbacks could be easily given by clients over your application. Organizations and businesses can always hire an experienced software development company having expertise in Facebook application